This article describes the most important 2 steps to know before you create a video. In a nutshell, it is all about WHY and WHO.
1. Figure out WHY you want a video. Confirm the goal, action or expected result
So, you want a video, but you don’t know why you want it. Figure out the Why first and “Because the competition has one” isn’t an answer, then you can concentrate on the content of the message.
Reasons why could be:
Establish yourself as an industry expert and/or build up a larger online following
Customer Engagement and Retention
#2 Focus on WHO you are trying to reach
It isn’t about the product or service you are selling, it’s about the product or service that people are looking for. You will not succeed in targeting a video for an unknown viewer, you need to identify your audience. Discover their needs, wants and aspirations, and then make a video that addresses those issues. (Yes we are talking about marketing research!)
Have you got any great tips to add to the 2 steps to know before you create a video? Let us know in the comments below!