The Importance of the Pre-Interview

The Importance of the Pre-Interview

The Importance of the Pre-Interview Today, I want to discuss the importance of the Pre-Interview in the success of your video, media or print project. Sometimes cold interviewing works, as in the News Media scrums in front of politicians, or on the steps of the courthouse, when you might surprise your subject into saying something strange and newsworthy with a pointed question. (see Rob Ford interview scrum) Only in news gathering or documentaries (to some extent)  would you allow the subject matter to evolve organically. If you are not a news reporter, chances are you good that you want to have control over the Read more »

Web Series – Urban Garden

Web Series – Urban Garden

Web Series Urban Garden season 2. Explore the nature that thrives within human environments. This year, the Web Series Urban Garden goes Lakeside! Enjoy the beauty of central British Columbia’s Dragon Lake, and the creatures that eke out their existence among the houses, powerboats, water-skiers and fisherman. Dragon Lake is a premier vacation and fishing destination.  It is home to a diverse population of water fowl, muskrats, and  eagles. New episodes now available.  

Per Ardua Green Lights Indie Success Lies of Lesser Gods

Per Ardua Green Lights Indie Success Lies of Lesser Gods

Per Ardua Productions is proud to announce that book two, The Rebel from Indie Success epic fantasy novel adventure series Lies of Lesser Gods has been given the green light. Coming off the success of The Exile, The Rebel – Lies of Lesser Gods Book Two, picks up the story, following mankind’s struggle to survive in a world gone mad! The Rebel – Lies of Lesser Gods Book Two –  Launches August 2014 Synopsis of The Rebel – Lies of Lesser Gods Book Two Gralyre has joined the Rebel cause, but still suffers the slings and arrows of their suspicions. Catrian has grudgingly agreed to Read more »

2 steps to know before you create a video

2 steps to know before you create a video

This article describes the most important 2 steps to know before you create a video. In a nutshell, it is all about WHY and WHO.   1. Figure out WHY you want a video. Confirm the goal, action or expected result So, you want a video, but you don’t know why you want it. Figure out the Why first and “Because the competition has one” isn’t an answer, then you can concentrate on the content of the message. Reasons why could be: Establish yourself as an industry expert and/or build up a larger online following Drive Sales Customer Engagement and Retention #2 Focus on WHO you are trying to reach Read more »

From SpidVid – 14 Common Misconceptions about Video Projects

From SpidVid – 14 Common Misconceptions about Video Projects

I came across this rather irreverent look at Production. Though some of what they say is harsh, a lot of it is harder to argue with. Gain enough production experience, and you will see these, and many more, scenarios play out! Where’s the glamour??? Where’s the fame??? Guess what? It doesn’t exist! LMC   From SpidVid – 14 Common Misconceptions about Video Projects As a fun exercise, we tapped our brains and came up with 14 common misconceptions about video projects. 1. My video project will only take ___ hours to complete. Wrong! It will likely take at least 2x Read more »

Scripted vs Unscripted Video Content

Scripted vs Unscripted Video Content

This post is about the difference between Scripted vs Unscripted Video Content, and when it is better to use each. Scripted = Any movie you’ve ever seen. Unscripted = any YouTube cat video you’ve ever watched. A scripted project can be made to “Feel” like an unscripted one: see any of the Paranormal Activities movies. All rich media video content is an opportunity for you to interact with your clients in a positive way, and promote your products and corporate message in an enticing fashion. Even if using unscripted video, you can still control much of the product messaging. Where Read more »

The Paper Edit

The Paper Edit

Why Use the Paper Edit? The Paper Edit is an important part of your editing process and one that should not be ignored – especially if you are just starting out. The Paper Edit is just what it sounds like – you create all the edits on paper prior to ever going to the video editing software. Where the Paper Edit is especially useful is where you have multiple hours of  material – an Interview, a corporate AGM, Panelists at a seminar, conference b-roll etc. – that you need to pull soundbites (clips), or background shots (b-roll) from that will edit Read more »

How to use Video and Audio Transitions

How to use Video and Audio Transitions

This Week’s topic is all about how to use Video and Audio Transitions in your video production to enhance your visual and audio content. Video and Audio Transitions are essential in keeping an audience engaged with your content. Jargon Definition: Transition – the gateway between one video and audio shot and the next. The editing program will give you any number of preloaded effects for video and audio transitions. cross fade – think of two triangles stacked atop each other, as one triangle angles down to a point, the other triangle is angling upwards, as one recedes the other increases. Now Read more »

What to Keep, What to Cut

What to Keep, What to Cut

Sometimes your best work as an editor is in deciding what NOT to keep in a video. It can be very difficult to identify those bits and pieces of video and audio that add nothing to your narrative, and it can be even harder to make the decision to leave them out. In editing terms, we call it “Killing the Baby”. (Horrible name, isn’t it?) We use this term to describe the process because it is the hardest thing you will do as an editor. You will become emotionally attached to a certain turn of phrase within a scene, or Read more »