2 steps to know before you create a video

2 steps to know before you create a video

This article describes the most important 2 steps to know before you create a video. In a nutshell, it is all about WHY and WHO.   1. Figure out WHY you want a video. Confirm the goal, action or expected result So, you want a video, but you don’t know why you want it. Figure out the Why first and “Because the competition has one” isn’t an answer, then you can concentrate on the content of the message. Reasons why could be: Establish yourself as an industry expert and/or build up a larger online following Drive Sales Customer Engagement and Retention #2 Focus on WHO you are trying to reach Read more »